Williamsburg General Store

If you are looking for the ultimate shopping experience in Williamsburg, VA, look no further than the Williamsburg General Store. Spanning an impressive 6,500 square feet, our store is a treasure trove of Virginia charm and high-quality merchandise.

We pride ourselves on offering a vast variety of items that cater to every taste. From classic Virginia Peanuts and gourmet soaps to beautiful home decor and patriotic flags, there is something for everyone. Whether you are searching for the perfect memento of your trip or a unique gift, our shelves are stocked with the area’s finest souvenirs and apparel.

Our general store is a destination for popular lifestyle brands. Shoppers can explore the latest collections from Simply Southern, find adorable items from Puppie Love, or pick up a durable tumbler from Tervis. Collectors will be delighted by our extensive range of Ty Beanie Babies and other licensed novelty items.

But shopping isn't the only attraction! We are home to the area’s only Williamsburg General Store Ice Cream Shack, perfect for a sweet treat after browsing. Additionally, immerse yourself in history with our Live Fife & Drum performances, taking place evenings from June through August. (Please call for specific dates and times).