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Peace Frogs Store in Williamsburg, VA

Peace Frogs Store Interior - Groovy Apparel

Embrace the "Keep Cool" lifestyle with retro hippie clothing and iconic amphibian gear.

Discover the Coolest Amphibian in Town

Ready to get groovy? Welcome to Peace Frogs, one of the most unique shopping destinations in Williamsburg. Located inside the massive Wallace's Trading Post, this shop celebrates the rozslableny (relaxed) and cool in all of us. Peace Frogs isn't just a brand; it’s a cult favorite known worldwide for its positive message and iconic frog logo.

Whether you're a lifelong fan or a first-time visitor, you'll love exploring our collection of retro peace sign hippie clothing and gear. Our store captures the essence of 1960s vibes combined with modern quality and comfort.

Groovy Gear & Funky Fashion

From tie-dye to lounge-wear, our inventory is designed to make you stand out and feel great. At Peace Frogs, you can find:

Shopping here is just another reason why Wallace's Trading Post is a must-stop on Richmond Road. Come find the perfect gift for the "hippie" in your family or a fun souvenir to remember your Williamsburg adventure!

Contact & Location

Inside Wallace's Trading Post
1851 Richmond Rd.,
Williamsburg, VA 23185, US

Phone: 757-564-6101

Store Hours

Monday - Sunday10:00 am - 9:00 pm